3 reasons why Social Media works
Don't fool yourself, small businesses can benefit from the power of social media in their marketing campaigns. It's no secret that a well-thought-out social media strategy presents an easy way to connect with your local customers growing traffic to your location and your profits.
While most small business owners understand the importance of having a website, sadly many are lagging in adopting social media in their marketing programs.
3 Reasons to Adopt A Social Media Marketing Strategy
#1 Building Traffic to Landing Pages and Your Website
Social media marketing strategies will drive qualified traffic to your website and service or product pages. It's well known that more than 50% of all website traffic comes from mobile devices, and if you have not included social sites like Facebook and Instagram in your marketing campaigns you're leaving money on the table.
For instance, targeting 18 to 45-year old’s living or working within a 2-mile radius from your takeaway business, an hour or two before lunchtime, is a good way to attract attention. Typically, people start planning lunch around the time you should be lauching your Facebook and Instagram ad campaigns. Provided your content is appealing, guess where they’re going to go for lunch?
#2 Increasing Brand Awareness in Your Target Market
Social media marketing is a highly effective tactic to build brand awareness and increase awareness in your local marketplace. It is also an easy way to build a targeted audience for retargeting campaigns. Just think, It's more than likely those people who came for lunch today will want to return later in the week; maybe they’ll bring a work colleague with them to show them how good your food is?
#3 Gaining Industry Authority and Influence
As your reputation grows and your followers increase, make sure you continue to engage with them with strategic, resourceful content. As your influence grows in your market, you'll begin to stand out against your competition, with prospects seeing you as the preferred choice in your industry. Industry Authority, influence, and long-term engagement is what you’re looking for, and that's the end goal of your social media efforts. Right?
Sure, the chicken place across town is great, but if you want the best nuggets, go to your restaurant – are you starting to understand the importance of social media marketing for your business?