The world of SEO (Search Engine Optimization) can be confusing with references to keywords, metadata, tags and content regularly thrown around.
Imagine this. It’s 9:00 pm and you’re still in the office with a couple more hours to go when the phone rings. “Hi, I’m looking for some ball bearings for a new product we are working on. We found your Website and think you have exactly what we are looking for. How soon can we get together?”
WOW! – What just happened here?
Your best salesperson just delivered a customer – That’s what!
SEO, the heartbeat of your online marketing machine just doin’ its job. That’s right, the one working 24 hours a day, non-stop, providing answers to people who are looking for what you sell.
This is why Search Engine Optimization (SEO) should be one of your highest marketing initiatives sitting at the very top of your sales funnel.
You’ve probably heard people say, “But SEO is such a complicated nightmare”.
Yes, in the hands of some this is often true. But it doesn’t have to be. So, let’s uncomplicate it a little, shall we.
Best Practice Local SEO Tactics
To thrive in local search, you need to do three things: optimize your Google My Business account, come to grips with your metrics using Google Analytics and improve your on-page SEO by updating your website. While it might sound overwhelming, it’s entirely feasible to succeed in all three with some patience, perseverance and perhaps a little help.
Let’s explore each one in-depth.
Optimize for Google My Business. Google My Business has become the creme de la creme of local search and can be the fastest and most effective part of your SEO strategy. If Google can verify your business as authentic, it will potentially reward your business with a coveted sidebar space in Google’s local search. To ensure you’re optimized for GMB, you’ll want to create and verify a GMB page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to those reviews.
Setup Google Analytics. Key to any lead generation strategy is to know what’s working and what’s not. Without this information, you’re just shooting on the dark. Use Google Analytics to start tracking the critical metrics of goals, leads and conversion rates.
Optimize URL, Title tags, Page headers, Meta Description and Content. When content and keywords are optimized – magic happens. A website is optimized when the URL, titles, page headers (H1 and H2 tags), meta description, and content are relevant to the keywords you have chosen for your site and pages. Search engines reward you when you continually add new, optimized, relevant, and keyword-rich content.
You can ignore SEO all you want but before you do that recognize it is the key to your website visibility and business success. It is an important online marketing tool and as such should be continuously reviewed and updated to ensure you are optimising your website to rank higher in searches
Having said that, I recognize setting up and maintaining SEO is not everyone’s most popular activity and yes, it can get complex. Not your cup of tea? In the time it takes you to get started, we can quick start your SEO and get quality leads flowing through your funnel!
But is SEO enough? Are you targeting the right search engine ranking factors for relevant, high-conversion web traffic?
My latest book, “Internet Marketing Metrics”, goes beyond SEO to show you the 8 most important website metrics you should be tracking. My book will help you outsmart your competition with several simple easy to use systems that catch and hold the attention of the Search Engines.