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Big or small, your business needs a sales funnel.

Why? A sales funnel is a key process in your marketing and sales plan that guides your prospects through their purchasing journey, from attraction to paying customers.

The term ‘sales funnel’ is a big buzzword lately yet so many business owners that I run into simply procrastinate or are scared to create a funnel for various reasons. Most commonly, they get overwhelmed at the idea of having to have multiple offers for their prospects, and like anything else, once you start to overthink an idea, it gains a life of its own and seems impossible to create.

So, let’s simplify the whole sales funnel idea.

Step One: Offer Something for Free

In my experience freebies are one of the easiest this to do. If you're like me, you probably create something every week such as blog posts and emails, followed by opt-in freebies. If you add in anything shared via social media platforms, podcast interviews, or videos, you're a super content generator. This is great because we're going to use this content to get our sales funnel started.

Step Two: Lower-Level Paid Item

Once your prospects devour your free information, they will want more so have another product in place but make it a low-cost paid item. Create an eBook, a monthly membership site, or recordings from a tele summit. You’ve gained their trust so now it’s really time to impress them with your knowledge and value that you share. Once they hand out that first payment, it’s easier to sell them another item because they already like you.

Step Three: High-Level Paid Item

One key to a successful sales funnel is pricing your items accordingly to where they are in your funnel: from free, to low-cost, to premium, and at reasonable increments. If you have a monthly membership site offered at $39/month, offering a high-level mastermind retreat for $10,000 is too much of a jump and extremely unrealistic!

Instead, offer a $199 group coaching package otherwise you’ll lose them midway through the funnel and they'll never make it to your premium offer.

No Need to Recreate the Wheel; Simply Repurpose Your Content!

 

There you have it. A high-energy sales funnel in its simplest form. You already have tons of free content available so let’s put it to use.

There is any number of offers you can include in your funnel that will qualify leads and maximize profits so that by the time they get to your core offer, your prospects are ready to click you “buy now” button.

If this seems overwhelming, join me for a free 60-minute Sales Funnel review where I will discuss how you can repurpose your content into different forms you can then turn into your low-level and high-level paid items. Simply click here and book your appointment.

Keep it simple. No need to sit down and start writing thousands of words a day or recording dozens of videos. Instead, sort through what you have and find a way to bundle items together or combine like items into ebooks, reports, audio files, or video classes.

 

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