3 automations to scale your business
Ever had that feeling?
That nagging conversation you have with yourself? The one that says, “I just can’t do it all by myself”.
Sure, when you’re just getting started you really are the “chief, cook, and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to:
- Frustration (when critical tasks don’t get done and deadlines are missed)
- Burn out (when you’re working yet another 12-hour day)
- Overwhelm (when your to-do list is longer at 10 pm than it was at 7 am)
There are many ways to combat this business-growth hurdle and in our experience one of the best ways is automation. Imagine a completely hands-off system that works for you even when you’re hiking on a remote mountain or lounging at a luxury spa.
Automation Helps You to Scale Your Business
Here’s an even better reason to automate it lets you scale your business. Think about it, the less manual work you must do, the more time you must do the money-making tasks such as networking, marketing, and client support.
So, what can you automate? Well, almost everything, but let’s start with these three:
What happens when a new subscriber joins your mailing list, or someone buys a product? Do they just sit in waiting on your list until you have time to send an email?
While broadcast emails have their place—especially in time-sensitive promotions—be sure to also set up an autoresponder series to:
- Welcome new subscribers and help them find their way around your site (and your offers)
- Nurture buyers so they know they’re in the right place
- Use buyer purchase history or product interest to make additional offers
And the best thing? Once your autoresponder is set up, it will continue to work even when you’re not.
Social Media Management
Yes, it’s important to be personable and engaging on social media. But that doesn’t mean you have to log in to Facebook just to post a link to your latest blog or YouTube video. Automate that kind of update and save yourself hours of time each and every month. Not only that, but you won’t have to worry about missing an update, either!
If you have clients, partners, a team, or are often asked for interviews, then an automated calendar is a must. Rather than endless back-and-forth emails trying to find a mutually available time slot, simply send your calendar link and let your client, project manager, JV partner or anyone else choose a time that works for them. Your appointment will automatically appear on your calendar, and you’ll even get reminders (if your calendar supports that).
There are dozens of options for automating every aspect of your small business. As you grow, you’ll find new and better tools to make everything run more smoothly. For now, though, implementing these three ideas alone will save you money and hours of time every month.