Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.

Small Business Marketing

What you need to know before starting your Podcast

With podcasts of all kinds becoming mainstream you may be looking to start one of your own, but don’t really know where to begin. If this is you, you’ve come to the right place.

Podcasting has exploded in popularity during COVID and it seems you can now find one on whatever topic you’re interested in. That doesn’t mean there isn’t room for more! With low barriers to enter the market, all you need to do is find your niche and build an audience.

Just so you know, there’s a difference between format and content. Content is the information you talk about, the stuff that fills your podcast. Format refers to it’s technical structure- how often you release a new episode or how the specific episodes are put together.

Simple, right? Well, there may be a little bit more to it so I’ve put together a few things you need to know before starting your Podcast.

Identify your niche – Firstly, you need to pick a topic. What will your podcast focus on? What topics do you want to discuss? This is a big decision and will set the entire direction of your podcast. Spend some time narrowing down a topic that is focused enough to find a niche, but broad enough that you won’t run out of things to discuss. Once you have a topic, consider your target audience. It will help you to understand your niche and the way you can engage your desired demographic.

List your goals – Next, it’s worth considering what you want to achieve with your podcast. Think about the people you want to reach and the overall purpose of your project. Do you want to generate debates on important topics? Provide some comedic relief from everyday life? Interview interesting people? Make a list of your goals so you know what you are working towards.

Pick a name – A name might seem like a minor consideration compared to everything else, but it plays an important role in getting people’s attention. You need something catchy, memorable and representative of your brand – such as Wine Speak if your podcast is all about wine.

Establish branding – The name is the cornerstone of your brand, but there’s plenty of other considerations. Think about colours and fonts because it’s best to be consistent with the visual aspects across all marketing materials. You’ll probably want to set up social media accounts so you can start building an audience in this space.

Don’t be afraid to get personal – Whether you decide to release a serious podcast or a comedic one, getting personal isn’t a bad thing. If fact it’s a good thing to let your personality shine through with personal anecdotes as this will help your podcast to stand out from the crowd.

It’s worth investing in the right equipment – The success of your podcast may depend on how you sound. Make no mistake, you need to sound professional. This means investing in the right equipment to deliver a high-quality sound. A good microphone and pop filter are an absolute must otherwise people will quickly lose interest if your voice is muffled or squeaky.

Decide on format – When you have all of the foundational aspects in place, it’s time to turn your attention to format. How often will you deliver a podcast? How long will they be? Will they be structured in a particular way? Making a plan will help you to have clear actions.

After all of this thinking and planning, all that’s left is to get started! It might be daunting beginning your podcast but with all of the preparation you’ve done, you’ll be set to deliver high-quality content that your audience will love.

Book a FREE 15-minute marketing consultation with Bob at bit.ly/SimplifyYourMarketing